Sixbusinesses.Sixdesign languages.

THREADS & THREAD

Restraint is the price tag. One typeface, enormous margins, almost no colour — the emptiness is what says expensive.

• Centred masthead with wide letter-spacing, the way a printed label sits
• No rounded corners anywhere — squared edges read as considered, not friendly
• Product prices set at body size, never enlarged; loud pricing reads as discount

FORGE

Loud on purpose. Near-black, one acid colour, hard edges and type at full volume — the page should feel like the last set.

• Condensed type at 58px with negative tracking, so headlines hit before they're read
• Exactly one accent colour, used only on things you can click
• Zero rounding and zero shadow — nothing soft in the whole build

Clarity Dental

Calm and high-trust. Sober blues, generous rounding, and the phone number never leaves the screen — anxiety is the thing being designed against.

• Prices published on the page, because hidden pricing is what people fear
• Every corner rounded to 18px and every button to a full pill
• A booking card that sticks to the viewport instead of a buried contact page

Harvest Room

Warm and off-grid. Terracotta, italics, and a menu set like a printed card — a room you'd sit in, not a chain you'd order from.

• Menu typeset as a card with leader dots, not as a web table
• Corners at 4px — softened but still handmade, never app-like
• Directions and hours before anything else; that's the actual conversion

LUMEN

Get out of the pictures' way. Near-black, chrome shrunk to almost nothing, and the whole page driven by scroll so the work moves the way a reel does.

• Interface type at 11px in mono — the images are the only thing at full size
• The hero frame settles out of a zoom as it loads, the way a lens does
• A gallery that scrolls sideways under a vertical gesture, with a cursor tag on hover

Motion work: A pinned cross-fade sequence and a gallery that scrolls sideways

Maru

Softness you can feel in the motion. Blush and sand, wide airy serifs, and transitions slow enough that the page itself feels like an hour off.

• Nothing snaps — every transition runs long and eases out, on purpose
• The treatment list opens in place rather than navigating away
• A drifting warm gradient behind everything, so no screen is ever inert

Motion work: Drifting gradient field, in-place expanding treatment list, slow eases