AI assistants
An AI assistant that answers your enquiries and quotes them.
Most enquiries to a small business arrive after hours, and most of those get answered the next morning — by which point the person has messaged three other places. This answers in seconds, at any hour, off your own rate card, and hands you a qualified enquiry instead of a missed call.
The enquiry does not wait for you.
Someone searches at eleven at night with a toothache, or on a Sunday looking for a gym. They message two or three places. Whoever replies first usually gets the booking, and it is very rarely the business that replies on Monday morning.
The usual fix is a chatbot that opens with "How may I help you today?" and then cannot answer the only two questions anyone has — what does it cost, and when can I come in. That is worse than nothing, because it wastes the one moment the person was willing to give you.
What you get
It answers the price question
Every figure comes from your rate card, by lookup. It cannot invent a number, discount one, or quote something you do not offer — which is the failure that makes most business owners refuse to put one on their site.
It qualifies before it books
What they want, when, for how many, in which area. You get an enquiry with the details already in it rather than a name and a phone number.
It holds a slot, it does not confirm one
It can put a provisional time down and say plainly that a person will confirm. Nothing gets committed on your behalf by software.
It knows what it is not
On a clinic site it says it is not a dentist and cannot diagnose. On a gym site it refuses to advise on an injury. That line is not decoration — it is the difference between a useful tool and a liability.
It runs on your site, or WhatsApp, or both
Same brain either way. WhatsApp needs your own business number and Meta verification, which is day-one work after we start, not something I will pretend is already done.
It works when the model does not
If the API key is missing, out of credit, or the connection drops, it falls back to a rules engine reading the same rate card. Your customer sees an answer, not an error. That is not a demo trick — it is how it ships.
How it is actually built
This is the part I would want to know about if I were paying for it, so here it is plainly.
Your prices, services, hours and policies live in one structured file — the single source of truth. The page renders from it and the assistant answers from it, so the two can never disagree. When your rates change you change them in one place.
The model's job is to understand the sentence, not to know the facts. It gets a narrow system prompt containing your rate card verbatim and a short list of rules, and it is told not to guess. Every reply path has a deterministic fallback behind it. There is no vector database to keep in sync and nothing to retrain — for a business with one rate card, retrieval is a solution to a problem you do not have.
Hosting is on your account or mine, and the running cost at real volumes for a local business is a few hundred rupees a month, not a subscription.
Before you ask
The questions people actually ask.
- Will it make up a price?
- No, and this is the part I designed around. Prices are read from your rate card by lookup in both the model path and the fallback path. The model is never asked to produce a number, only to work out which service the person means.
- What happens if it does not know the answer?
- It says so and gives your phone number. It is instructed never to guess a fact about your business, and the fallback engine has a plain "I don't know, here's how to reach a person" branch rather than a confident invention.
- Can it message my customers on its own?
- It answers people who message you, instantly. It does not message anyone out of the blue. Follow-ups to people who have gone quiet are drafted for you and sent only when you tap send — your reputation should not depend on a bot's judgement.
- Do I need to be technical to run it?
- No. Changing a price is editing one line in a file, and I will do it for you on the retainer. There is no dashboard to learn and nothing that breaks if you ignore it for a month.
- What does it cost?
- ₹12,000 as an add-on to a website build, or scoped separately if you want it on an existing site. Model usage at local-business volumes is a few hundred rupees a month. Bigger automation work — anything touching your own systems, or multiple agents doing different jobs — is priced per project after a conversation, because no two are the same.
Ask it something.
There is one running on this page — the button in the corner. Ask it what a website costs, or tell it what your business does. It is the same thing I build for clients, not a mock-up of one.
What happens next
- 01Forty minutesYou tell me what you sell, who buys it, and what you charge. I look at how you show up online today.
- 02Two weeksI build the site and the assistant, put your photos and prices in, and fix the Google listing. You see it running before you pay the balance.
- 03Then it runsEnquiries land, get answered and get quoted. You approve follow-ups from your phone and get a report every month.
Everything is in your name from day one — the domain, the site, the code and the Google listing. Full prices are on the pricing page.